HBL – A TikTok Global Success Story 97% Pakistani


TikTok, the leading platform for short-form mobile videos, has showcased a remarkable success story involving HBL’s campaign for HBLPSL Season 8 on its global website. This case study underlines the significant achievements of HBL in its collaboration with TikTok.

#JahanFansWahanStadium: A Celebration of Cricket Passion

The centerpiece of this success story is the #JahanFansWahanStadium campaign, a celebration of cricket passion that captivated audiences across TikTok. During the campaign, an astounding 8.9 million videos were created, amassing over 8.7 billion views on the platform. Even more impressively, the campaign reached an incredible 97% of Pakistani TikTok users, solidifying its widespread appeal. HBL proudly holds the title of Pakistan’s #1 bank on TikTok with over 550,000 followers.

Engaging Cricket Fans and Influencers

The #JahanFansWahanStadium campaign invited cricket fans to showcase and celebrate their unwavering passion for HBLPSL by posting engaging and creative videos using the designated hashtag. Influencers were also actively engaged to generate interest and excitement surrounding the campaign. The infectious and catchy HBLPSL anthem served as the perfect soundtrack, elevating the atmosphere of every celebratory moment. By harnessing the excitement and energy surrounding HBLPSL Season 8, the campaign successfully united cricket enthusiasts and provided them with an exciting platform to express their deep love for the sport on TikTok.

HBL’s Vision for the Future

Ali Habib, Chief Marketing & Communications Officer at HBL, shared his thoughts on this remarkable achievement: “As HBL looks to the future, TikTok has emerged as a crucial partner in helping us connect with the next generation of Pakistanis. Through the ‘Jahan Fans Wahan Stadium’ hashtag challenge campaign, we tapped into the passion of cricket fans in Pakistan and created a truly immersive and interactive experience. The campaign’s success is a testament to the millions of young Pakistanis who enthusiastically participated and shared their love for HBLPSL on TikTok.”

TikTok’s Perspective on the Success

Faiza Zafar, Partnerships Lead at TikTok – Pakistan, also commented on the case study: “We are immensely proud of the work we have accomplished with HBL in this groundbreaking campaign. By leveraging our premium ad solutions and collaborating with TikTok’s talented community of content creators, #JahanFansWahanStadium became a resounding success on TikTok. We eagerly anticipate future collaborations with HBL as they continue to effectively engage with the next generation of customers in Pakistan.”

HBL’s collaboration with TikTok and the #JahanFansWahanStadium campaign stands as a testament to the power of creativity, passion, and effective outreach in the digital age.

M Ramzan
M Ramzan
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